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  1. The Jobs to Be Done framework for business

    ... disruptive innovations from the outside. The importance of the jobs theory for industrial enterprises can hardly be overestimated – any innovation in production is accompanied by changes not only to the product, but also to business processes and the business model itself. While a product can be easily copied, it is virtually impossible to copy business processes or corporate culture. That is why Toyota does not shy away from inviting Japanese and US competitors to visit its car factories. The essence ...